After graduating from the Missouri School of Journalism in 2015 with an emphasis in strategic communication, Alexis Johnson didn’t expect to land a job with the NFL Network.
“My current boss actually recruited me for the role,” Johnson says. “He liked my LinkedIn profile and asked if I would be interested in interviewing for the job.”
As an NFL Media Communications Assistant in Los Angeles, Johnson pitches out programming ideas, sends out news releases to partnerships and handles all media relations with outlets who want to interview their talent. She’s coordinated guest appearances on talk shows, “The Price is Right” and even “Dancing with the Stars.”
With the NFL Network, Johnson had the opportunity to sit in the audience of “Dancing with the Stars” to support the NFL athletes, Von Miller of the Denver Broncos and Antonio Brown from the Pittsburgh Steelers, who were competing this year.
“I like the creativity I have in my current role,” Johnson says. “I feel like I am an integral part of the team and not just doing grunt work.”
Johnson says that the J-School definitely prepared her for the work she’s doing with the NFL Network.
“The Public Relations Writing course was really good for me,” Johnson says. “It’s a lot of the work that I’m doing now with memo-writing, bios and sending out pitches.”
Johnson says that her professor, Suzette Heiman, structured the course in a way that allowed her to learn and hone her skills.
“[Professor Heiman] was very good about helping us understand what our objective was and how we could sell that to our audience,” Johnson says.
As advice to current J-School students, Johnson says that she recommends networking and making connections outside of class through internships or relationships with professors.